Aaron Taube

Every time Clif Dickens, a graphic designer in Nashville, would ask for Coca-Cola at a restaurant, the waitress would invariably ask him whether it would be alright to serve him Pepsi instead.

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of many of its customers:

http://www.businessinsider.com/honest-slogans-poke-fun-at-brands-2014-5